Holy Cow – People are Listening!!

I am feeling optimistic, I feel as if People Are Listening!!  I can go into Raley’s, Trader Joe’s, and now Costco and find various offerings of grass fed beef, free range bison, and free range organic chicken!  I no longer feel like an underground cult member, looking and longing for my next fix of beef that won’t kill me.  We, Us, the Consumer, have spoken and we are being heard, so keep it up folks!!!

Also, Robb Wolf’s book The Paleo Solution, has officially been released and is currently making ripples around the world with its success!  I truly believe that eating paleo will most likely save your life, and the current leader for helping with the cause to “look good naked,” and who doesn’t want both? Thank goodness that Robb has written a stellar book telling us why and how and making it available to all the people on this planet who need it!!  There IS hope, I tell you, there really is, because as I sit here at Starbucks typing away, or driving around town picking up my kids, all you have to do is LOOK around you and realize how much help is truly needed…

Furthermore, my own book is nearing completion and editing. I have been working my little paleo fingers to the bone, trying to produce a product straight from my heart and drawn from my own experiences that will help people stay on track, get on track, get their families on track, and focus on keeping it real, sane, and simple.  We are still shooting for a February release but maybe sooner so we’ll see how things go!  Look forward to not only a book filled with Everyday Paleo recipes, but also a guide book to successfully achieving a paleo lifestyle, including a section on fitness!!  More details coming soon….

Finally, check out the pics of my 2 year olds “breakfast of champions.”  His favorite AM meal is crumbled sausage mixed with scrambled eggs accompanied by a coconut milk smoothie. I blend up 1 banana, about a cup of frozen strawberries, sometimes frozen blueberries or frozen mango, and about 5 cups of So Delicious unsweetened coconut milk. This is enough for all of my boys to share.

Also pictured is the new Free Range Organic Chicken from Costco.  So easy, already prepared and really darn tasty.  I threw a few pieces on big lettuce leaves and topped with cabbage, broccoli slaw, sun dried tomatoes, olive oil, and a little balsamic vinegar for a delicious and fast lunch.  This CAN be easy!!


Sarah Fragoso

Sarah Fragoso is an international best selling author of 6 books, co-owner of the Chico, CA based gym JS Strength and Conditioning, and founder of the Everyday Paleo franchise. Sarah is the co-host of the popular Sarah and Dr. Brooke Show podcast and she also conducts workshops and retreats on the subjects of nutrition, lifestyle and fitness.

Her message is from the heart and she carries a genuine desire to help other families looking for guidance. These attributes have contributed to her successes and provide the drive to keep the discoveries coming.

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  1. Free range at Costco?!! Been waiting on this for some time now. Thanks for the head’s up — think I’ll slide on over there tomorrow and check it out.

  2. I am so thrilled that the paleo lifestyle is catching on and I’m looking forward to reading your book, but I have to be honest here and say that the fact that Costco has free-range organic chicken might have made my entire year!!!!!!!!!!!!!!!!!!
    Crossing my fingers that I’ll find some when I’m there tomorrow!!!

  3. I don’t mean to be a downer, and maybe it’s not an issue with some people, but after having worked on organic farms I know how much soy is in organic chicken feed. Like I said, some people won’t mind that, but for those who are trying to keep all of the soy out of their diet, organic chicken and eggs (even so called “free range”) are a pretty potent source of soy.

    We buy our chicken and eggs directly from farmers for this (and many other) reasons. It took us a while to find farmers that were educated on the dangers of soy and who were using other protein sources for their birds. A common source is pea protein, but be aware that chickens are not vegetarians. They need meat protein in their diets just like us.

    The best source we had was from grass farmers that produced pastured, wild bison, beef, and lamb. They had a small abattoir on their farm so their chickens got the raw, scrap meat/fat/tissue from the butchering we did. That was the most insanely delicious poultry I ever had. And, if you want to see something truly insane, you should see how chickens behave when they’re given raw meat. Of course, they were never given chicken or other poultry meat.

    Where we are living now, we have two farmers using wild herring for their chickens. Herring is an awesome source of omega-3s. The chickens also get the normal organic scratch ration and free range on a massive field of grass, loaded with plump worms. Their eggs are beautiful and the meat is divine. Even the white breast meat is dark in comparison to the grocery store garbage.

    I know the convenience of Costco is what we’re talking about here. Just wanted to share what I’ve learned over the years in my time as an apprenticing farmer. Our family has to be very careful about soy and my guess is that a lot of the paleo eaters are aware of soy’s detrimental health effects.

    As usual, I love your blog and the information you share with us. Thank you!


    1. Hi Tara,
      Thank you so much for sharing your experience with us, this kind of information is always incredibly useful! Taking advantage of local farmers markets and knowing exactly what is in our food is so important. With the Costco chicken as an example, I am so grateful that things are getting better, although not yet or probably ever will be entirely perfect, at least for folks who do not always have access to the farm directly will have a better choice than before – which was no choice at all…

  4. Graciela says:

    Tara, thank you so much for the info.
    Could you share your chicken and egg providers with us?

  5. This is very significant!!! What great news!

  6. Hey Sarah,

    Thanks for sharing another source of healthier meat. This is what I need! Without marketing only one store or one brand or one company (not insinuating that you are), I would really appreciate the “where you bought it or where I can get it too” in conjunction with your recipes/blog. And I think the blog would be a perfect place to share different names or places or markets or “yelps” as to where these more natural, local raised items are available for sell to the public. For example, I am in the Bay Area, but I’m not familiar with the local farmers and I really don’t have time combing the Watsonville farms looking for farmers that sell such items. Maybe it would be more paleo/primal if I at least did that much, but it’s not ideal or practical with two young children and a full-time job. I am aware of the, but I don’t have freezer room for half or quarter of a cow. This is just some thoughts and suggestions I have. Thanks for the blog!

    1. Hi Becca,
      Thanks for the suggestion, I can start being more specific about where I’m finding my meat – in fact, I can do a whole blog post about it! Look for that coming soon!

  7. I’m very eagerly awaiting your book. It can’t come soon enough. I’ve got Robb’s book on the way but I’m really excited about yours since you’ll have the family-friendly angle.

  8. Hi Sarah,
    I was introduced to your blog by my sister who follows a paleo diet. She lives out in Cali and I live in ND. We were born and raised in ND and I am the only one still here. Chose to stay here to raise my three boys. Anyway, after she told me of the limit of organic or natural meat products available to her and the fact that she was ordering her meat online, my husband and I decided to share the wealth of our great natural beef from ND. We have opened an online store and we sell ND natural beef. We are in the process of going organic. This process involves the federal govt. so it is taking some time. You can check out our website at We are going to be adding more products to our site that are from only ND companies and will include such items as spices, rubs, bbq sauces, and all natural bison products. I am also hoping to add chickens to our site soon. If anyone is interested they can check out our site. The consumer is able to order products that will suit their needs in quantities that fit their needs. The shipping is also reasonable.

    I also wanted to thank you for your blogs. They are so helpful in regards to ideas on how to eat paleo. This is tough for my family as my husband and I were both raised on meat and potatoes or rice. We are going to start to make a real effort to eat the paleo way. I am hoping it will help us loss some weight as well as help us feel more energetic and help with the winter blues that are going to be upon us soon.

    Keep up the great work and I am looking forward to your book!

    1. Hi Cara,
      Thank’s so much for letting us know about your site, I’m going to check it out right now! We need more resources for good meat, it can be difficult to find for sure! Thanks again!

  9. I am in Ontario Canada and when I went to buy some grass fed beef from a local organic store. They usually have a good selection. The women running the store said ” It is like someone flipped a switch, everyone wants grass fed beef. I can not keep it on the shelves.” So keep up the good work spreading the news. Your site convinced me to go Paleo, which includes grass fed beef for me.

  10. Claudia says:

    Hi Sarah,
    Robb Wolf’s book just arrived from Amazon and I smiled when I came across your story in the testimonial section. But my smile widened when I read that your oldest is thinking of opening his own Paleo restaurant someday. I wish there were more like him, because for some reason, people just don’t believe you can eat healthy and yummy meals without the obligatory bread, pasta, and all the other things that don’t deserve to be labelled “food” yet somehow managed to find their way to the average dinner plate.
    Just the other day, we tried explaining the Paleo diet to some of our friends who were ever so quick to dub it a “crash diet”, then continued trying to convince us of their own diet that involved eating no less than eight slices of bread per day. Husband and I, we winced, tried one more time using the evolutionary point of view, but when that fell on deaf ears as well, we decided they just weren’t ready yet and ceased our efforts.
    So yes, even though people might be starting to listen in the States, out here in the Netherlands, I think it might take another few years for the penny to drop. Consequently, it’s quite hard finding prepared products that are not contaminated with sugar, glucose, and whatnot. I would kill for a store like Trader Joe’s, but unfortunately, they’re not considering crossing the ocean any time soon (yes, I emailed them). So as a true hunter-gatherer, I sift through the shelves in our stores, looking for stuff that will fit our diet, but nine out of ten times, I end up buying fresh products.
    And that’s where your recipes come in handy, Sarah! I think I’ve said this before, but I’ll just say it again – thank you. For your story, for your blog, for your recipes, for your enthusiasm, for your cooking demos, and for your time. But most of all – thank you for sharing. My Paleo diet would be a lot blander without you.

    A big virtual hug from Rotterdam 🙂

    1. Sarah says:

      Thank you so much Claudia – and a big virtual hug back to you!! : )

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